Strategic Outsourcers

Basic article marketing, also known as bum marketing is a form of generating cash which draws in many people who are new to internet marketing who have limited funds. Is this a smart way to earn money for newbie’s? Let’s find out.

What article marketers generally do is they write articles between 350 and 500 words long and submit them to article directories like ezinearticles.com.

The reason they do this is simple.

Their aim is to get an article published in the ezinearticles directory or another article directory, get people to view it and hopefully republish it.

Once they do, the goal of the article marketer is to get people to click on the links at the bottom of the article.

From there, it is hoped they buy the advertised product to generate a commission.

Seems simple enough.

It is an incredibly seductive idea for people who are new to internet marketing.

The reason it is seductive is because there are common myths surrounding it.

The first myth is that all you have to do is to write the article and submit it and lots of people will come and look at it in search engines or on directories.

This normally doesn’t turn out to be true.

An article which is submitted by a novice article marketer may only get 30 or 40 hits on its author bio box over a year.

A 1% conversion rate at $20 commission per conversion, it could take five articles like this to generate $20.

FIVE ARTICLES IN THE TIME IT TAKES TO PRODUCE 10…FOR 20% OF THE MONEY!

Of course, article marketing enthusiasts will tell you that these articles will stay there forever and you are continually get that $20 every year.

However, this just isn’t the case.

The articles generally produce a burst of traffic which quickly dies down into a trickle. In addition, the recent changes to large directories mean that advertising is now competing for the reader’s attention. This will drastically reduce click through rates.

In order to get the traffic back up again, the article marketer has to build links to the article, submit it to social bookmarking sites and do all kinds of SEO to the article to try and please Google.

So, in addition to writing the article, the article marketer also has to find a converting affiliate product, to submit the article on ezine articles, (which can take up to 5 minutes per article) and go through the editing process at the article directory.

Once they’ve jumped through those hoops, they have to gain traction in search engines by social bookmarking, back link and other methods in order to keep the traffic going. While they’re busy doing this, they could be producing more content!

THE EARN RATES COMPARISON

Compare this with an article writer who sells their work. They write an article … and they sell at $10, $15, $20 or even more…in a fraction of the time. End of story.

While they are doing this, article writers are working for webmasters who are able to pay top dollar for articles…i.e… money making webmasters. The article marketer never has the advantage of looking inside a successful business like this.

What they instead do is depend on forums and trial and error to get their results and training. Folks, there’s a lot of crap out there.

The internet marketing learning curve in bum marketing is much longer than writing articles for webmasters. In addition to that, the earnings of bum marketers are a fraction of what a good article writer will earn.

This is crazy because many articles marketers who have no money are able to write 4, five or more articles per hour.

PROFIT MAXIMISATION…ARTICLE MARKETING VERSUS ARTICLE WRITING.

In a straight choice between starting off an internet marketing career as an article writer for experienced internet entrepreneurs who will train you and will show you how their businesses work, or starting in article marketing, I would choose the route of starting as an article writer everyday of the week.

Not only will a mediocre article writer earn $200 per day in their first month if they follow a few basic strategies and systems, but they will earn even more over the long run.

They will build up credibility within a niche in which they write, they will meet potential joint venture partners for later on down the road and they will generate lots of experience in marketing like the money making internet entrepreneurs for whom they work.

They can learn internet marketing that actually works from people who are able to pay $10-$15 per article and they will be honing their article writing and internet marketing skills while getting paid for it. If this isn’t a no-brainer … I don’t what it is.

You Sure are Hungry For What I'm Saying. Want More? Try My Online Writing Course.

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